Local filmmaker Joseph Frankel creates unique documentary-style videos for authors. He shot a few scenes for his latest right here at the store, in an interview with Jon Redfern, a mystery writer and Balfour Books regular. We decided to turn the tables back on Joseph, who shared with us his secret to a great book trailer:
Are crime or mystery is particular good for trailers?
Right now the market is wide open. I think there are dynamic and innovative ways to promote a cookbook if you think outside the box, but mysteries are driven so heavily by action, plot and atmosphere that they certainly lend themselves to cinematic storytelling.
Find out more about Joe Frankel.
And author Jon Redfern.